People have always had side hustles. For instance, can you name a plumber, electrician, or mason who doesn’t do some sort of side jobs for friends and family? How about that person doing “the books” for several small business owners on nights and weekends or that salesperson also contracting with a start up to help get their sales off the ground?
This is a great question, and it all starts with figuring out where you want to go first and then we figure out which path to take to get there. And just like any good road trip there are multiple options for getting to your destination depending on what you’d like to see on the way or are you just interested in getting there as fast as possible? What about accidents, road work, and detours? Do you think similar things can be expected when you’re trying to get to your ultimate destination in your business? Of course!
What happens when you decide it’s time to retire and step away from your business? We find most people, including business owners, don’t have a good answer for this question. Too many will throw out platitudes along the lines that they’ll spend more time with family and friends, traveling, vacationing, playing golf or tennis. The list goes on, but in reality they’ve never really given this question much thought.
I’ve been taking a personal branding course recently with a podcaster I’ve been listening to for a while named Jason Stapleton. One of the exercises we were asked to complete was our “origin story”. It covers things going back to your parents and their upbringing and how many siblings they had and where they grew up and eventually getting into where I grew up and how I got to this point in my life. One of the things that jumped out was my work history. And it got me to thinking, can you spot a budding entrepreneur based on what they do early in their life and career
It’s pretty easy to get caught up in the “busy ness” of day-to-day activities in our businesses. If you don’t have a longer-term goal in mind it can be frustrating for you and your team to continue on when times get tough. So do you have a longer-term Vision for your business and where you would like it to be in the next 5-10 years? Do you realize you can accomplish just about anything in 10 years?
Some days it’s easier to stay positive than others. For instance, those days when you land a big new customer or finally bring on board that key new hire. But there are other days when it’s really tough to keep that positive outlook. Simply flip the scenarios mentioned before where instead of landing a big new customer you instead lose a customer that makes up 25% of your business. Or that key employee gives you two weeks notice.
We usually get a deer in the headlights response from our clients when they first hear us talk about how boring business can get when it’s running well. That deer in headlights look comes because most folks can’t relate to being bored with their business. Usually they have more colorful (and painful) words to describe how they feel about their business. Things like frustrated, excited, overwhelmed, exhausted. It’s rare that you meet a business owner who describes themselves as being bored.
Believe it or not, we’re almost six months into this COVID-19 pandemic. Needless to say, we’ve all absorbed a lot of changes over that time and more changes and adjustments are coming. Hopefully one of the nice side benefits of this current pandemic is that it’s making you more comfortable with making changes and trying new things.