We all have lots of things to be thankful for, even in this crazy pandemic COVID year of 2020! Part of the beauty about this time of year is we get the chance to reflect on the year that was as we pull together our plans for the year to come. So our question tonight has to do with how you show your thankfulness to people. Because it’s good to be thankful, but it’s even better to show your thankfulness.
Some days it’s easier to stay positive than others. For instance, those days when you land a big new customer or finally bring on board that key new hire. But there are other days when it’s really tough to keep that positive outlook. Simply flip the scenarios mentioned before where instead of landing a big new customer you instead lose a customer that makes up 25% of your business. Or that key employee gives you two weeks notice.
We usually get a deer in the headlights response from our clients when they first hear us talk about how boring business can get when it’s running well. That deer in headlights look comes because most folks can’t relate to being bored with their business. Usually they have more colorful (and painful) words to describe how they feel about their business. Things like frustrated, excited, overwhelmed, exhausted. It’s rare that you meet a business owner who describes themselves as being bored.
Few things are more strategic when it comes to the success of your company than setting your selling price. Yet we find that most small business owners take an overly simplistic approach to their selling price. It might sound something like, “What’s the competition charge?” Or “What will the market bear?”. While these might be good starting points when you first launch your business, chances are you will be leaving profit on the table, or worse losing money on some of your products or services.