We were talking with a coaching client recently who was struggling to justify increasing prices for one of their services. She kept using the word “justify” when trying to convince herself that it was OK to increase prices. Our discussion quickly shifted to talking about what made their service different from the competition. We also chatted about the mindset of their ideal customer.
Most business owners can relate to what it feels like to have debt in your business. Unfortunately, not too many owners are aware of how to get all that debt paid off. In fact, it seems too many business owners have come to the conclusion that it’s just the way things are when it comes to having debt. Well, it doesn’t have to be that way.
When’s the last time you took a road trip? With the COVID restrictions lifted in most parts of the world combined with summer being upon us, we have seen a lot more cars on the road with folks traveling across the country. But even if you haven’t been on a road trip lately, I’m sure you can recall several you’ve been on over the years. And if you’re in your 40s or later, you might actually remember picking up your TripTik from AAA before leaving on your journey. These days, you likely will just punch the destination into your GPS enabled device to get you where you’re trying to go.
When we get to this time of year, folks will often ask us if it’s too late to plan since this year is almost finished and the next one is about to start. While this isn’t the ideal time to start your planning for next year, it certainly isn’t too late to start. In fact, it’s never too late to start your planning.
People have always had side hustles. For instance, can you name a plumber, electrician, or mason who doesn’t do some sort of side jobs for friends and family? How about that person doing “the books” for several small business owners on nights and weekends or that salesperson also contracting with a start up to help get their sales off the ground?
One of the biggest enigmas for small businesses is balancing time vs. money spent on their Marketing Plan. When first starting out most small business owners have more time than money so the Marketing Plan is often 90%+ focused on time with 10% or less focused on money. For example, a new business owner may spend a lot of time going to different networking events at things like the Chamber of Commerce or BNI. If they are more tech savvy chances are the owner will be spending time on social media.
One of the biggest challenges as a small business owner is knowing what to focus on next. With so many folks trying to set priorities for you and your business, how do you as the owner decide what is really important? Should you listen more to folks inside your business (e.g. employees) or those outside (e.g. customers)? What about someone like your spouse or children? Not to mention all those thoughts you have in your own mind. It’s no wonder so many business owners are battling exhaustion!
OK, enough talk about what damage or bad things COVID-19 has caused. We wanted to take some time during today’s show to reflect on all the wonderful things that have come out of the past year plus of this pandemic. We wanted to highlight some of the great things we’ve noticed during this time both from a personal as well as a business standpoint.
Too many small business owners will respond “I don’t know” when asked questions about their numbers. If you are not in the regular habit of reviewing your numbers as a business owner, this is something you should start to change. One of the easiest ways to start is by reviewing your financials monthly. When we say financials, start with your Profit & Loss Statement and your Balance Sheet.
A phrase that can often strike fear in the hearts of even the bravest of business owners is, “Your banker is on the phone and would like to speak with you.” Oh no, you think, what could she possibly want? Does she know about my key employee who is threatening to leave? Did that upset customer call her to complain? Will she be pulling our line of credit?