We all have doubts. It’s only human. Some of us are just better at hiding those doubts than others. One phrase that is often difficult for business owners to utter is “I don’t know.” There can be a pressure as an owner to know all the answers. Whether that pressure is real or perceived doesn’t matter because you still feel it. It doesn’t matter if you’ve been in business for a few weeks or several decades, chances are there are times when you feel like you’re in over your head. So what’s a business owner to do about it?
Well, it’s almost here. 2020 is nearly finished. And there’s promising news on the vaccine front with COVID so things are looking up heading into 2021. But there are several changes we’ve all had to make in 2020 due to the COVID-19 pandemic. As we head fully into the planning season, the question becomes what changes do you keep from this year going into next year? What changes are happening worldwide that are going to impact you and your business?
We all have lots of things to be thankful for, even in this crazy pandemic COVID year of 2020! Part of the beauty about this time of year is we get the chance to reflect on the year that was as we pull together our plans for the year to come. So our question tonight has to do with how you show your thankfulness to people. Because it’s good to be thankful, but it’s even better to show your thankfulness.
We usually get a deer in the headlights response from our clients when they first hear us talk about how boring business can get when it’s running well. That deer in headlights look comes because most folks can’t relate to being bored with their business. Usually they have more colorful (and painful) words to describe how they feel about their business. Things like frustrated, excited, overwhelmed, exhausted. It’s rare that you meet a business owner who describes themselves as being bored.
Few things are more strategic when it comes to the success of your company than setting your selling price. Yet we find that most small business owners take an overly simplistic approach to their selling price. It might sound something like, “What’s the competition charge?” Or “What will the market bear?”. While these might be good starting points when you first launch your business, chances are you will be leaving profit on the table, or worse losing money on some of your products or services.
One of the most common questions we hear from business has to do with paying their people. More specifically with how to pay their people. What most owners are really asking here is how do I structure a compensation plan that is going to properly incentivize my team to maximize profits for our business.