We’ve been big advocates for small business owners utilizing their Know Like Trust (“KLT”) lists more purposefully to help their businesses. It can help with anything from growing the business to finding good people to having folks to bounce ideas off. So why are the business owners who have been using KLT for things like forming good relationships with their bankers getting lambasted by the media saying it’s not “fair” that certain people got funding and others don’t? Maybe the ones getting the funding are the ones who are in better shape and are on top of things like this due to how they normally run their business with a focus on KLT.
We are all continuing to learn a lot during this COVID-19 outbreak. One of the more interesting takeaways from this entire scenario is the definition of what’s an “essential” business. During the show we talked about how “essential” businesses and operations are defined in our home state of Ohio which has been one of the states at the forefront of the coronavirus response thanks to the leadership of our Governor Mike DeWine.
We are joined in studio by Elisabeth Sapell of All City Candy who shared her story of jumping from the non-profit world into the business world to start her own company in 2013 after growing up with parents who were business owners. Elisabeth is also a graduate of Goldman Sachs 10,000 Small Business Program (https://www.goldmansachs.com/citizenship/10000-small-businesses/US/) and shared her experience with the program as well!
This week we were joined in studio by Cristina Bertero of Fully Promoted (http://www.fullypromoted.com/cleveland-west-oh) who is an immigrant from Brazil who came to this country several years ago not speaking a word of English. After her kids grew up she decided to launch her business and she shared her great story with us tonight! Cristina is also a graduate of the Goldman Sachs 10,000 Small Business Program and she shared with us some of her key takeaways from that program in our monthly Goldman 10 for 10 segment including how it helped relieve her solitary feeling as a business owner and got so close with folks in her class.