In the final part of our 3-part series on Marketing Channels we focus on the Passive Marketing Channels. In the prior two shows in the series we focused on the Short Term and Long Term Channels.
How Do I Plant Seeds for My Long-Term Marketing Plan?
In part 2 of our series on Marketing Channels we focus on the Long Term Marketing Channels. These are the Channels that we all wish we had started months or years ago because, as the name implies, these Channels typically require a little more time to deliver some results. But that doesn’t mean they should be ignored.
How Do I Jumpstart My Marketing Plan?
Marketing. It’s one of those words that can lead to a lot of confusion and frustration, especially in the small business world! We often hear small business owners lament about needing more Sales. This usually leads into a discussion about their Marketing Plan since Marketing and Sales are intricately tied together.
How Do I Use DISC to Make Sense of the World Around Me?
There’s a lot of craziness in the world today. It’s to the point that it can literally drive you crazy if you’re not careful. One of the things we have been using for years to make sense of the world around us is Extended DISC. This assessment tool helps us not only understand our own behaviors better, but also those of the folks around us.
How Come It’s Still So Hard To Find Good People To Work With Their Hands?
In This Episode With the spike in the unemployment rate early on in this COVID-19 pandemic many business owners were […]
How’s Your Profit Plan Look At The Halfway Point?
We are already more than halfway into the year. So how’s your Profit Plan looking? Chances are, it’s time for an update. Especially this year! We know most small businesses don’t have an annual Profit Plan. Hopefully all the struggles we’ve all experienced with COVID-19 will change people’s minds on planning.
How Do I Get Out Of The Way Of My Business?
Are you getting in the way of your business? Not that you are trying to get in the way, but it just seems that every time you dive in and get involved in something that it tends to go differently than you anticipated? Are you in touch with your power as the business owner?
How Do I Communicate?
How come nobody understands me? Didn’t I already tell you that? How many times do I have to tell you not to do it that way? We hear these questions and many more from business owners who are frustrated that they are having trouble communicating with folks.
How Do I Find Good People?
We were talking with a client was lamenting about a key employee who had recently given her 2-week notice. We asked her a simple question we learned from Jim Collins in his book Good to Great. We asked her if she was distraught about the resignation or secretly relieved. Our client said she was secretly relieved.
How Do I Find Good People To Talk To About My Business?
Most successful business owners, heck most successful people, have a group of folks who they talk with about their business on a regular basis. So do you have a group of folks you talk with about your business? And we don’t mean your spouse, siblings, or friends. We’re talking about people who actually get it. Other business folks.