We are joined in studio by Elisabeth Sapell of All City Candy who shares her story of jumping from the non-profit world into business in 2013. Elisabeth is a graduate of Goldman Sachs 10,000 Small Business Program and shared her experience with the program as well!

Elisabeth shares many of the ups and downs for starting her own business which started with presenting three different business plans to the bank (their least favorite business was the candy store) to taking 18 months to find a landlord who would lease to her to having tremendous growth and success in her first six plus years in business.

Elisabeth also has many excellent quotes including, “I’d rather give child birth again” when asked if she’d like to apply for an SBA bank loan again and how “Life gets in the way of living!” Hear this and so many more great lessons from Elisabeth.

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