In this episode we are joined iby Cristina Bertero of Fully Promoted (http://www.fullypromoted.com/cleveland-west-oh) who is an immigrant from Brazil who came to this country several years ago not speaking a word of English. After her children grew up she decided to launch her business and she shared her great story with us. Cristina is also a graduate of the Goldman Sachs 10,000 Small Business Program (https://www.goldmansachs.com/citizenship/10000-small-businesses/US/) and she shared with us some of her key lessons from that program in our monthly Goldman 10 for 10 segment including how it helped relieve her solitary feeling as a business owner and got so close with folks in her class.
During the show Cristina shared everything from the inspiration to start her business which coincided with their empty nest to some of the keys to her successful growth which includes lots of networking. Like many small business owners, Cristina also recently decided to add a trusted person to the payroll…her husband Fernando. We discussed many of the ups and downs (mostly ups for Cristina) of working with your spouse. Cristina also provided some valuable insights into the benefits of owning a franchise and discussed how it might not be right for everyone.