img_1685A myth that many small business owners buy into is that they should be very active in social media. This week, Jack Mencini and Adam Sonnhalter of Maximum Value Partners (MVP) hhtp:// debunk this myth about social media total involvement with down to earth common sense. So often every marketing person you talk to will say that not participating in social media is no longer an option. Adam would agree that from this standpoint that many of the social media sites have been around for a while and the concept of being totally involved seems to have stuck. According to an article from Emily Copp, there are over 3 billion internet users and over 2 billion have active social media accounts. People often view social media as free marketing and it is if you also consider your time involvement to be free too!

According to Jack, “like any other pat of you marketing plan, you should have a schedule in place to focus on social media platforms that make the most sense for your business starting with where do your targeted customers gravitate towards. There are only so many hours in a day and if you can designate a trusted person on your team to be the social media guru for your business, that is certainly a good way to go.”

Dirty Secret of the Week

In this week’s show, Jack and Adam also cover the dirty secret that most of your team will disappoint you eventually. Whether it is because they are not as engaged as they should be or their level of helping you grow the business has diminished or their growth and talent have leveled off…it is somewhat inevitable that some of your team will become disappointing as the years go by. In this topic, they also emphasized the philosophy that not having close friends or family members as your employees sometime makes it easier to deal with the eventual or possible disappointment from individuals on your team. If you have experienced this disappointment and would like to share your insights with Jack and Adam, call 877-849-0670 or email

How Come?

Tune in to hear Jack’s How Come? when he talks about:
How come it’s getting harder to define a technology company? Jack digs into the conundrum that every company utilizing some form of technology to make their business better or more state-of-the-art seems to tack on the description of being a superior technology company. Jack also discusses: How does technology affect you, your products and your market? How does technology help my small business make it happen on purpose?

Every week, tune into to catch up on a small business success story highlighting an experience from one of Maximum Value Partners’ clients. You can also catch up on all the podcasts and learn more about how to be a productive and successful business owner and if running a small business is really right for you!

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