In This Episode
If you’ve been in business for a few years you’ve probably had someone tell you that you should work “on” your business instead of “in” it. Heck, you may have even uttered that very phrase yourself. What does it mean to work “on” your business. More importantly, how do you do it?
In this episode, Jack and I share our insights for some simple ways to work “on” your business. It starts with you getting out of the Product or Service of your business. If you’re busy day-to-day with fulfilling customer needs by delivering your Product or Service, you are working “in” the business.
Start by carving out 1 hour per week to work “on” your business where you won’t be disturbed. If that means getting out of the office or plant, then do it! Take that hour to work on some project that will help move your business forward. Maybe it’s pulling together a list of all the things you’re doing in the business so you can delegate some of those tasks out to someone else.
The key here is for you to spend some time “planning” your business vs. “reacting” to your business. Whenever you’re planning you are working “on” the business and whenever you’re reacting you’re working “in” the business.
People, Companies and Resources We Mentioned in the Show
E-Myth Revisited by Michael Gerber is where the phrase of working “on” your business vs. “in” your business originated.
Join Us Next Time
Join us next week when we will be joined by long-time Maximum Value Partners client, Lisa Holly who is the President & CEO of Berea Moving & Storage (http://bereamoving.com). Lisa has a very inspiring story that will make you laugh and cry, you won’t want to miss it!