One of the most important, yet least understood things in business is how to properly set the selling price for your product or service.  A big reason for this is many folks don’t truly understand their costs.  Still others get confused between “margins” and “markups”.  And still others simply go with a rule of thumb or industry standards.

If you’re struggling with making as much profit in your business as you’d like, chances are the improper setting of your selling price is a big reason why.  During this show, co-hosts Jack Mencini and Adam Sonnhalter of business coaching firm Maximum Value Partners give great insights for how to properly set your selling price.”

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