We usually get a deer in the headlights response from our clients when they first hear us talk about how boring business can get when it’s running well.  That deer in headlights look comes because most folks can’t relate to being bored with their business.  Usually they have more colorful (and painful) words to describe how they feel about their business.  Things like frustrated, excited, overwhelmed, exhausted.  It’s rare that you meet a business owner who describes themselves as being bored.