In This Episode
What’s the world going to look like in 2030? More importantly, what’s your business going to look like in 2030? Does that seem like a crazy question with all the uncertainty in the world today?
As we’ve discussed in nearly every episode of this show, we utilize our 7 Keys to Success framework to help guide any business or organization we’ve been involved with. The first of those 7 Keys is the Vision. The Vision lays out where you want your company to be in 10 years. In this case, for the year 2030.
You don’t have to have all the answers with this Vision. Its goal is to provide direction for you and your organization. The Vision should include some key measurables so you’ll know how you’re progressing on making the Vision a reality. Things like sales $, number of employees, number and locations of your facilities, types of products/services offered, and the impact of technology and the changing world around us.
Creating a Vision should be energizing, exciting, and freeing! You can start with a blank piece of paper and can make it look any way you want. You could be the next Zappos which went from $0 in sales to over $1 billion in sales in less than 10 years. Don’t stop yourself from dreaming because you don’t know how you’re going to get there. Don’t find reasons not to do stuff, but instead find ways to get stuff done.
People tend to plan the future based on what they know today. With the current uncertainty you shouldn’t be burdened by the past. Having your Vision locked down and being able to Present that Vision is a great way to attract and retain the best people. As Jack often says, “A man with a plan is a very attractive thing.” So are you the one with a plan? If not, folks are going to be following someone else.
During today’s show we talked about the importance of having a Vision, especially in times like today when the world is in flux. No one has answers. So it’s up to you to provide those answers as it relates to your business. Don’t put the pressure on yourself of having to be right. Instead focus on setting the direction for your business and commit to reviewing that Vision at least once a year.
It’s tempting to want to batten down the hatches and look only short-term, but you’ve got to be looking out beyond just the immediate as well if you want to exit this lockdown on the right path. How do you set the direction for your business if you don’t have a Vision? Just like a captain at sea if you don’t have an idea of where you’re going then you will be just drifting along with the current. There’s never been a better time than now to get a 1-page Vision laid out for your business to set the direction for you and your business.