Dirty Secrets of Small Business

How Do I Stay Positive?

Some days it’s easier to stay positive than others. For instance, those days when you land a big new customer or finally bring on board that key new hire. But there are other days when it’s really tough to keep that positive outlook. Simply flip the scenarios mentioned before where instead of landing a big new customer you instead lose a customer that makes up 25% of your business. Or that key employee gives you two weeks notice.

Dirty Secrets of Small Business

How Do I Keep From Getting Bored in My Business? – Part Two

We usually get a deer in the headlights response from our clients when they first hear us talk about how boring business can get when it’s running well.  That deer in headlights look comes because most folks can’t relate to being bored with their business.  Usually they have more colorful (and painful) words to describe how they feel about their business.  Things like frustrated, excited, overwhelmed, exhausted.  It’s rare that you meet a business owner who describes themselves as being bored.

How Do I Plant Seeds for My Long-Term Marketing Plan?

In part 2 of our series on Marketing Channels we focus on the Long Term Marketing Channels. These are the Channels that we all wish we had started months or years ago because, as the name implies, these Channels typically require a little more time to deliver some results. But that doesn’t mean they should be ignored.

How Do I Jumpstart My Marketing Plan?

Marketing.  It’s one of those words that can lead to a lot of confusion and frustration, especially in the small business world!  We often hear small business owners lament about needing more Sales.  This usually leads into a discussion about their Marketing Plan since Marketing and Sales are intricately tied together.

How Do I Use DISC to Make Sense of the World Around Me?

There’s a lot of craziness in the world today. It’s to the point that it can literally drive you crazy if you’re not careful. One of the things we have been using for years to make sense of the world around us is Extended DISC. This assessment tool helps us not only understand our own behaviors better, but also those of the folks around us.